However, with mobile apps becoming big business – an industry worth $150 billion to be precise – the competition too is fierce. When was the last time you even thought about an actual notepad, calendar, clock, calculator, or even a wristwatch for that matter? Why would you when there’s an app for that. Mobile apps have completely replaced a number of things from our lives. Those pointers should give you a fair idea of why it makes sense including a number of other app stores in your app marketing strategy. App store optimization can be easier and more profitable on some app stores that are better suited to your go-to-market strategy.If you cant get your app approved on Playstore and App Store, these other app stores offer fertile market. Alternative app stores sometimes make the app review and approval process easier.Many corporate devices offer selective access to app stores such as Windows app store only, often barring access to Playstore and App Store.Many app stores offer better revenue models than the primary app stores like Playstore and App Store.Marketing your app becomes more focussed and profitable on these as opposed to highly fragmented bigger app stores. There are niche app stores that have a better concentration of your target audience. ![]() Yet, it is a massive market you wouldn’t want to stay out of. There are markets like China where Playstore isn’t openly accessible.Trying to get your app any visibility on these platforms is hard. App Store and Playstore are extremely crowded.Why do you even need any other app stores when you’ve got Android Playstore and Apple App Store? Oh well, there are plenty of reasons:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |